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Hollowfox Entertainment Inc. (formerly known as NaruIchi97 Studios, AARONfilms, D'oh-ttebayo Entertainment, Naruto Ninety Seven Filmx and NaruIchi97/AtomicRanger97 Entertainment Studios Inc.) is a non-profit fictional independent studio founded by Aaron Montalvo in 2004 in Ecuador privately and re-founded in 2009 in Union City, New Jersey.

The studio is well known for producing English Dubs of Transformers: Unicron Chronicles and various Harmony Unleashed anime series, as well as making original stories like Koga & Naga: Guardians of the Feudal Warriors and shows like NaruMon, Showdown of the Century: The Series and YouTube Poop: The Series. The Company's name is a pormanteau of the characters from Naruto (Naruto Uzumaki), Bleach (Ichigo Kurosaki, Atomic Betty (Betty Barrett), the Power Rangers, and half of his birthyear.

Hollowfox Entertainment are responsible of making the Harmony Unleashed series with Hasbro since its expansion with 3 animated series and a telefilm after the success of the first Harmony Unleashed installment in the YouTube Poop: The Series TV Show.

Their companies are: Ivanna The Movie, A.M. Games, NaruIchi97/AtomicRanger97 Television Networks, FH Music (joint venture with Aaron's best friend), NaruIchi97 Comics and Dominik/NaruIchi97 Productions.

NI97 announced that on December 2013, due to issues by long name, possible copyright infringing from Bleach and Naruto's creators, Masashi Kishimoto and Tite Kubo, as well as TV Tokyo, and name pronunciation misunderstanding as well as people thinking that a non-weaboo person is a weaboo, In username of NaruIchi97 or AtomicRanger97, the name of the company will be changed to Hollowfox Entertainment Inc.

They recently dubbed Pearl Universe, a spin-off anime miniseries of Steven Universe in co-operation with Cartoon Network.

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